Mainstream Media hegemony and new media environment Essay

(Ex- Deputy Controller, Head of period Affair National Broadcasting assistance Radio Pakistan, Bureau chief mediacon international, extremity CMA,, Community Media Association, UK), published author ezine and upublish.com) Pakistans main bourgeon media outlets cede maybe mis under(a)stand the signification of free flow of breeding under the freedom of press law. Perhaps they atomic number 18 not aw be of the consequences which atomic number 18 universe faced by top nick mainstream media across the so-c each(prenominal)ed civilized playscript. In Pakistan many media groups account without realizing its impact on our socio-economic environment and deep rooted pagan impact. We moderate seen in past that misreporting by instill and electronic mainstream media regarding shia-sunni conflicts created anger and solicitude amongst different sects led to horrible sectarist violence. Beside, reporting regarding terrorist attacks and rape case are arrogantly presented.Lack of t rusted interlockings for reporting or contribution the most affectionate issue in fair politeness and due to less reliance on what traditional media portray in insouciant business of dissemination of audio exposure contents, the literate participation has started believing on what impudently media presents in various forms. fit with the power of abundant sources of intelligence information and information ((via broadband, G3, G4 and web3) about any country or region the new media is rapidly fashioning its footing cosmoswide. Mainstream media are the most consequential source, but not the only one. With the knowledge of communication technologies, lot now realize access to a huge fare of information that was unthinkable 20 historic period ago. People dope watch sleep together proceeding of parliament, or read a transcript of it within hours.One discount see press releases from newsmakers published on hundreds of websites, providing submission and distribution serv ices on internet. New- elan electronic formats, such as mesh discussion groups and chat rooms, create new public s stairs and provide unprecedented opportunities for cultural and political discourse. Ecology of news and the style of passing on information have been changed dramatically. Geographical separation is not a big problem due to network linkage. Using FTP format you can transfer files anywhere in the word it was not possible for main stream media 2 decades ago. Second important characteristics its digital platform which hasenormous space to investment firm audio, video, and Text. In new media environment come forward makes little difference in the time, represent or speed of getting information. connection has changed into families. People can get fortune more quality and creditable information using news aggregators.In item less gated social media have changed the bionomics of News, thinking, behaviour and socio-economic environment Social media technologies sop up on many different forms including magazines, meshing forums, weblogs, social blogs, micro blogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. The wall of shield journalism is demolishing but Pakistan print and electronic mainstream media is not ready to direct the new changes being taken place eery passing day in communication technologies. People of Pakistan are swiftly moving toward social media aggregators than ever. This new appliance provides reader/ viewers to obtain all required news and analysis on one simple point. The reason for this interchange is that mainstream media is violating by keeping the important news with them and deliberately hiding facts from public eyes. gruesomeness in news and to be prototypical off in breaking news is considered as pride without knowing its impact on national security and integrity.Pakistani media regulators and broadcasters perhaps not aware what the west is doing finis hed media. They must watch reports of PRESS TV.COM AND RT.COM. The atomic number 74 is swiftly and successfully achieving its targets one by one by to destabilize the bit in Syria, recently in Gaza. creator and investigative journalist Webster Tarpley has pointed in an oppugn at Russian Television (RT.COM) first English language TV that US Intelligence has announced the partition of Pakistan. another(prenominal) report revealed in foreign media that US Special Forces have conducted secret raids indoors Pakistans border regions. The operations were conducted in the midst of 2003 and 2008, but only one was ever made public. The mainstream media of Pakistan kept quite on these issues.In many cases Taliban refused to take obligation for some explosions in public places in Pakistan than who is behind these brutal acts. Our investigative reporters are not well equipped to explore the truth and report. Our media is highlighting issue bottom politic and projecting their allocated p arties. Critical issues of society which should be the prime priority at present stage are not being suitably covered by any media outlet. Strong reaction in recent past has been seen in UK and regular army wherepeople registered their protest and strongly comment the biased, planned and narrow coverage of world affairs by the established media giants corresponding Fox News, the BBC and NBS.Media regulators are seems to be mixed-up and may be part of this wrongdoing. berth in Pakistan is changing rapidly and people have lost trust on the directed coverage of Pakistans media. Pakistan electronic media are being run by the print media journalists with no experience of operative in electronic media and producing substandard and misrepresent facts. Broadcasters are making billions in mesh while using the public airwaves. In return, they are not producing programmes that fulfill community needs. Because of above cited problems and the attitude of media groups of Pakistan people h ave started march against mainstream media using social media as a viable, quick and authentic source. This skid seems to be picking up the pace in near future. ***